A market leading employer brand solution
WellStar Health System partnered with Cielo to develop a market leading employment brand solution for 11 of its hospitals and activate this solution across multiple channels for both attraction and internal engagement.
The core solution delivered was based on 3 year+ partnership between Cielo and WellStar and was routed in Cielo’s ‘We Become You’ principle through the placement of a dedicated Account Manager based on-site in Atlanta, Georgia. The solution delivered took a threefold approach (Define, Build and Manage), and led to the creation of a new employment deal for WellStar, which was activated across a new website, a managed Social Media service and the creation of a talent marketing toolkit.
The refreshed employer brand and supporting assets were adopted quickly by internal stakeholders, equipping them with clear and engaging messaging to appeal to all key talent segments which could be consistently executed across multiple channels.
The combination of a consumer-grade website and a powerful new ATS is driving increased reach, experience and reputation for WellStar. WellStar are now earning twice the careers website traffic at no added cost and digital campaign volume nearly doubled in December 2017 compared with prior monthly averages.
Across the newly set up social media channels, WellStar Careers added 603 organic Facebook fans and garnered nearly 750,000 impressions via paid social media in 2017.
Following the set up and activation phases in year one, Cielo continue to support WellStar through an onsite Managed Marketing partnership.