Employer brand consulting

Make every impression the right one

Your employer brand speaks for your organization – and heavily influences candidates. Partnering with Cielo’s Employer Branding & Talent Marketing consultants ensures you craft the right message to win the hearts of talent. Powered by data and technology, our strategic employer brand practice is driven by results and performance. Let’s create outstanding talent experiences together.

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Your best-ever employer branding

We deliver results based on in-depth industry insights, thorough research, strategic execution and a wealth of global experience.

Working with senior client teams around the world, we develop employer brand, candidate attraction, and communication strategies that are globally consistent, locally relevant, sustainable and successful. Our services include: 

  • Talent brand strategy
  • Employee value proposition (EVP) research and creation
  • Recruitment marketing campaigns
  • Managed social media services
  • Creative ad content including video, animations and infographics
  • Website and CRM design, building, hosting and management
  • Internal communications and change management
  • Strategic promotion of unique culture and benefits
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We’ve got the perfect solution

The optimal combination of consumer and corporate communications principles with talent marketing expertise – that’s the Cielo difference. Our comprehensive solutions are tailored to provide just what you need to empower your organization and earn the commitment of your people. Meet our employer branding solutions:

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Employer brand consulting

Blending business and talent strategy, we help you craft the right employer branding solutions and change management frameworks to support your strategic goals. Together we’ll build better experiences for your current and future employees across employee value propositions; vision and values; diversity, equity and inclusion; or well-being initiatives. Cielo’s global capabilities and local expertise will boost brand presence, effectively improving your reputation and attraction in your target markets.

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Candidate attraction & recruitment marketing

Using persona-powered talent marketing or integrated programs across owned, paid and earned channels, we’ll support you in getting the right talent through the funnel. We leverage data and talent intelligence to meaningfully improve your reach and craft demand in the market.

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Employee engagement

Create a culture that’ll continue to innovate for and delight your people. From onboarding to internal mobility to alumni networks, we help you empower and inspire the right culture.

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Digital & experience

Candidates expect simple, mobile-enabled and personalized experiences. Using human interactions, creativity, technology and data, we’ll work closely to build unique and personalized experiences for all talent. Making your websites, social media, reputation management, and content programs drive the acquisition or engagement outcomes you need.

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Creative & content

Ensure that your employer brand illuminates talent with our award-winning creative and content production capabilities. You’ll receive best-in-class creative execution via video, photography, motion graphics, virtual reality or alternate digital products, alongside a multitude of data points. With extensive global experience, we understand local nuance, context and trends to captivate your ideal candidates.

Attract the talent you need with ease

The right balance to win top candidates, every time. Cielo’s approach to employer branding will take you to new heights by optimizing: 

Demand

Ensure demand and increase your reach, fully supported by talent intelligence to improve targeting the right talent.

Reputation

Understanding your brand's current perceptions to build more local advocacy and presence, improving reputation and attraction.

Experience

Simple, mobile-enabled and personalized experience for candidates, balancing tech with human interactions.

Awards

Screenshots from the campaign that was submitted to the RAD Awards

RADs 2024 Nominee: BD, Research & Insights

BD partnered with Cielo to develop a global EVP—backed by research and validation, ensuring the creative was effective, engaging, and data-driven.

Screenshots from the campaign that was submitted to EBMA

EBMA Winner: Social Strategy, FMC TikTok Campaign

FMC partnered with Cielo on a TikTok strategy, boosting brand recognition and talent engagement. Results: 27M views, 3.5M clicks, and 850 applications.

Screenshots from the campaign that was submitted to RMA

RMAs 2024: Campari Group Career Site

Cielo and Campari Group launched their new careers site, reinforcing their employer brand and leading to increased visits up 502% and applications up 37%.

Cases in point

Case study

Cielo transforms employer branding in healthcare leader

Up against a state-mandated program deadline, this healthcare provider needed 300+ professionals within 200 days. See how Cielo exceeded hiring goals – and achieved a 96% new hire satisfaction rate.

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Case study

Talent attraction through a virtual event campaign

Rogers Behavioral Health needed to make several hires for essential roles at the peak of the COVID-19 outbreak. Learn how the digital and outdoor advertising tactics deployed to promote five virtual hiring events ultimately resulted in reaching 490k candidates through social media advertisements, 101 virtual event attendees, and 9 hires secured for essential roles.

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We're frequently asked...

Employer branding consulting gives companies strategic guidance on how to showcase their culture, mission and values to maximize their talent engagement potential. Cielo’s Employer Branding & Talent Marketing consultants will help you captivate candidates and retain employees. We’re a results-driven and strategic employer brand consulting practice powered by data and technology.

Our employer brand consulting approach combines industry insights, comprehensive research, strategic execution and vast expertise to deliver tangible outcomes for your business. We work with senior client teams worldwide to develop employer brand, candidate attraction and communication strategies that are globally consistent, locally relevant and successful.

Recruitment marketing involves strategically using marketing tactics to promote an organization's employer brand and employee value proposition. The goal is to attract and hire top talent by engaging candidates early in the recruitment process. Using social media and data analytics, you can showcase the advantages of working for your company. Essentially, it's about actively promoting your employer brand to attract high-quality job candidates throughout the recruitment process.

Cielo’s Employer Branding & Talent Marketing consultants research, develop and execute customized recruitment marketing plans for clients that often include competitor mapping, lead generation and social media. Our clients reach more potential candidates through our industry relationships and significant knowledge of job boards, niche and diversity databases, and many professional associations. They also gain more agility and better performance with our focused campaigns – local, global or both depending on their needs.

Employer branding strategies are purposeful initiatives an organization takes to shape its reputation among employees and potential candidates, influencing how they perceive the company as an employer. These strategies aim to attract, engage and retain top talent.

Cielo prioritizes the candidate and client stakeholder experience with its employer brand consulting services. By focusing everything through the lens of experience, our clients get better outcomes inherently aligned with their business needs

Employer branding is a company's reputation among its employees and the workforce. It also reflects how the company presents itself to prospective job seekers and current employees.

A strong employer brand is crucial for attracting and retaining top talent. With multiple data outputs, Cielo’s recruitment marketing team partners with your recruiters to build a picture of the recruitment landscape in each location. This picture isn’t just geographical. It also illustrates your options for niche or highly skilled positions. By understanding market intel, your team creates the most comprehensive recruitment marketing plans to build your employer brand, engage the best candidates, and meet them where they are.

See 7 practices to get your employer branding right.

The goal of recruitment marketing is to create a global talent acquisition strategy that leverages consistent branding, fosters diversity, improves operational efficiency, and increases retention levels. By unifying brand messaging across locales, candidates will feel like part of a community – regardless of location.

Cielo’s recruitment marketing experts aim to deliver better talent experiences and help clients attract and retain top talent. Our recruiting strategy assesses hiring targets and implements the right solution to secure the best candidates. To create awareness in the target market, we evaluate the landscape and develop a persona-based recruitment marketing strategy that’ll most effectively reach potential candidates.

We know it’s more important than ever to quickly captivate candidates’ interest – that’s why we provide a user-friendly application process and self-scheduling for screening. Our goal is a full application-to-scheduling time of less than three minutes. We achieve this with the use of consumer-grade engagement tools that streamline the entire process without sacrificing candidate quality. Creating an intuitive and efficient candidate journey maximizes engagement and improves conversion rates.

A corporate brand targets consumers, investors and other stakeholders to represent the company's overall reputation and identity. An employer brand focuses on attracting and retaining employees by showcasing the company's culture, values and employee experience as a desirable workplace.

While the corporate brand communicates through a variety of channels like social media, newsletters, and television ads, employer brand messages appear more specific on career pages, job postings, and reviews, though social media also effectively reaches job seekers and top talent.

Working with Cielo’s employer brand consulting team will help you make sure your employer brand shines alongside your corporate brand.

To develop strong employer brands and achieve successful outcomes, Cielo’s employer brand consulting team recommends following these steps:

  1. Conduct thorough research and analysis using the three lenses of research:
    • Internal research: Helps to understand the current employee experience and organizational culture. This tells us what’s true about working at your organization.
    • External research: Conduct digital audits and primary candidate market research to understand market trends, competitor practices and candidate preferences. This information tells us what’s attractive in the marketplace and how your organization is perceived as an employer today.
    • Leadership research: Cielo recognizes the importance of leadership buy-in and involvement in EVP development. We actively engage senior leaders and key stakeholders to ensure alignment with the organization's strategic goals and values.
  2. Make data-based decisions on themes that appear, such as the unique selling propositions of working in your organization.
  3. Vote on which themes are attractive, bold, credible, distinct and emotionally engaging to help formulate your employee value proposition (EVP) pillars – the strategic foundation.
  4. Develop the visual identity and brand tagline that’ll summarize the spirit of your EVP in a simple but memorable way.
  5. Create the official brand book that describes how to apply the new employer brand for all your talent attraction and talent management communications.

For many of our clients, we support the launch and ongoing management of the employer brand via our social media, career website and CRM-managed services. These services provide ongoing creative and consulting support to maintain a fresh and consistent employer brand across various touch points with internal and external talent.

Cielo's process, from initial workshops to the creative development of a memorable visual identity and tagline, makes sure your EVP resonates deeply with both current and potential employees. This thorough strategy significantly boosts your ability to attract and retain top talent, giving you a distinct competitive advantage in the marketplace.

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Contact us

To learn about employer branding solutions that support your HR & TA transformation journey, schedule a consultation with our experts today.

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