Talent Magnetism, Boosting Your Employer Brand

Talent Magnetism drives smart and sustainable talent acquisition and engagement throughout the entire people lifecycle. The more magnetic your employer brand, the more impactful your people will be.

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We deliver customized employer branding solutions across the full spectrum of talent marketing solutions. Whether acting as your agency of record, managing your careers website and social media, or supporting you with component projects, our ‘We Become You’ mindset ensures we only deliver employer branding solutions that work for your specific needs.

The strategic framework within which we work is Talent Magnetism. As the world of work evolves and the digital age transforms what talent and employers need from each other, we must win the hearts and minds of our people – and to do so in an empowered and outcome-focused fashion. We do this through:

  • Candidate Generation: All activities by which we generate enough relevant candidates (Qualified, Interested & Available) to fill the top of the funnel to achieve the right conversions into hires and into engagement.
  • Demand: Crafting demand for your careers and increasing your reach, fully leveraging data and talent intelligence to improve the accuracy of that reach.
  • Reputation: Understanding and leveraging current perceptions of your global employer brand and how to build more local advocacy and brand presence to improve reputation and attraction in your target markets.​
  • Experience: Using technology, creativity, data and human interactions to build a differentiated experience for talent, whether they are successful or not. Candidates expect experiences to be consumer-grade and increasingly simple, mobile-enabled and personalized.

We provide full-service talent marketing capabilities by combining consumer marketing and corporate communications principles with talent marketing expertise. Continuous improvement and innovation underpin everything we do, and all of our solutions feature an obsessive focus on delivering high performance results through:

Employer Brand Consulting 
Blending business and talent strategy, we help you craft the right employer branding solutions and change management to enable your strategic goals. Across Employee Value Propositions (EVPs), vision and values, diversity and inclusion, or well-being, we use data, creative, content (especially film and animation) and technology to build the right experiences for your talent, your leaders and ultimately your customers.

Candidate Generation and Recruitment Marketing 
We deliver persona powered talent marketing projects or integrated programs across owned, paid and earned channels to drive sustainable flows of the right talent through the funnel.

Employee Engagement 
From onboarding to internal mobility and alumni networks, we help you empower and inspire the right culture that will continue to innovate for and delight your customers, patients and institutional stakeholders.

Digital and Experience 
With a market-leading focus on candidate experience and a high-touch, high-tech approach to technology and digital communications, we manage hundreds of websites, social media, reputation management and content programs that bring to life the people experience to drive the acquisition or engagement outcomes you need.

The Employer Branding, Talent Marketing & Digital team are not your usual crowd. We’ve assembled the best and brightest in the industry from global or niche creative and digital agencies, technology providers and Big 4 consultancies. While we love employer branding and talent marketing, many have come from B2B or consumer agencies as well as in-house which enables us to truly understand what needs to change to make great happen.

We are employer brand strategists, change management consultants, diversity and inclusion experts, program managers, data scientists, technology consultants, insight generators, storytellers, creative directors, copywriters, art directors, developers, UX consultants, SEO practitioners, social media specialists, reputation management advisors, film producers, animators and more.

You will find us committed, passionate, innovative, approachable and straight-talking. We will go the extra mile for you but will also challenge you when it is in your best interest.

Above all, we will help you create inclusive value, be proud and enjoy the journey – wherever that may lead us.

Need to attract and retain better talent? Connect with our Employer Brand experts to discuss how to polish or refine your messaging.

Out Work Out Think Out Do

If you're a strategic, creative or digital thinker and doer, now is a great time to join us and help shape talent brands around the world.

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Employer Brand Portfolio