After a key partner and social media content curator at Alternate Solutions Health Network (ASHN) resigned, a need to quickly fill the rich content gap for the social media channels Cielo supported came forth. The challenge here was to ensure the content created worked to boost engagement, impressions and – ultimately – get more eyes on organic content.

The Cielo team initiated an onsite photoshoot and interviewed 20 employees from key talent groups to gain insight into the most compelling, differentiated benefits of a career at the organization. This way, the company could go to market with genuine content that would help paint a realistic picture of what it’s like to work at the organization, while simultaneously attracting talent that would be the right fit.

Additionally, Cielo identified an enthusiastic employer brand ambassador to take candid photos during employee engagement events to continue building a library of authentic content snippets on an ongoing basis. This can often be a blocker for authentic content.

Collage depicting individuals that participated in ASHN share of voice campaign

The content was launched as an employee spotlight series on Facebook and LinkedIn, providing the authentic employee perspective that candidates look for. The spotlight series yielded the following key social engagement metrics for the first three pieces of content alone – 2,330 impressions, helping the content to reach new eyes, 100 clicks, and 139 reactions.