As part of TPx’s strategy to efficiently hire qualified sales employees and increase retention, senior leadership challenged the talent acquisition team to hire as many employees as possible during a 90-day period. A referral program was strategically included to kick-start these efforts. Great talent knows great talent, after all.
While TPx re-introduced a compelling payout structure as part of this initiative, they lacked a formal referral capture technology. Additionally, assets for marketing this program were non-existent. As our first key marketing tactic, we developed a TPx-branded Cielo TalentCloud collection form, giving employees an easy way to submit a referral. This form automatically generated a Cielo TalentCloud candidate profile upon completion, allowing for easy recruiter follow-up. To inspire employee referrals and increase program awareness, we developed a suite of marketing assets that included email campaigns, Yammer graphics, a poster and a text campaign.
Cielo’s RPO team sent Cielo TalentCloud campaigns to all new hires, encouraging referrals; TPx’s Human Resource team launched all digital and print marketing pieces internally. Collectively, these efforts generated 146 referrals and 35 hires.