PROJECT OBJECTIVES
As part of TPx’s strategy to efficiently hire qualified sales employees and increase retention, senior leadership challenged the talent acquisition team to hire as many employees as possible during a 90-day period. A referral program was strategically included to kick-start these efforts. Great talent knows great talent, after all.

PROJECT SOLUTIONS
While TPx re-introduced a compelling payout structure as part of this initiative, they lacked a formal referral capture technology. Additionally, assets for marketing this program were non-existent. As our first key marketing tactic, we developed a TPx-branded SkyRecruit collect form, giving employees an easy way to submit a referral. This form automatically generated a SkyRecruit candidate profile upon completion, allowing for easy recruiter follow-up. To inspire employee referrals and increase program awareness, we developed a suite of marketing assets that included email campaigns, Yammer graphics, a poster and a text campaign.

PROJECT RESULTS
Cielo’s RPO team sent SkyRecruit campaigns to all new hires, encouraging referrals; TPx’s Human Resource team launched all digital and print marketing pieces internally. Collectively, these efforts generated 146 referrals and 35 hires.

Sample advertisement for TPx Communication's referral program


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