BROOKFIELD, WIS. (March 30, 2020) – Cielo, the world’s leading strategic Recruitment Process Outsourcing (RPO) partner, was recently recognized with two awards highlighting the company’s achievements in employer branding and digital communications for clients TPx Communications and WellStar Health System.
Cielo’s employer branding work with TPx Communications, a communications and information technology company, received a Gold Award at the 2019 MarCom Awards, an international creative competition for marketing and communication professionals. The Cielo/TPx team was awarded for the performance of the TPx Employee Referral Program marketing campaign.
As part of the TPx strategy to efficiently hire qualified sales employees and increase retention, senior leadership challenged the talent acquisition team to hire as many employees as possible during a 90-day period. The referral program campaign was included to promote these efforts. Overall, 146 referrals were generated by the campaign and led to 35 hires.
“It’s beyond rewarding when our client partners are celebrated for making progress in the world of talent,” said Sue Marks, Cielo Founder and CEO. “With today’s fierce competition for talent, we know how impactful effective employer branding can be. Messaging from employers needs to resonate with talent and reach them in the right place at the right time.”
The Cielo team with client WellStar Health System received recognition from Best in Biz for “Best Employer Brand Management – Healthcare and Pharmaceuticals.” Best in Biz is the only independent business awards program judged by editors and reporters of top-tier publications. The Cielo/WellStar team collaborated on a campaign to help WellStar overcome several challenges of a competitive talent market.
The campaign implemented several strategies with targeted messaging and graphics that reflected the motivators and drivers of top talent. Overall, the campaign resulted in over 13.3 million impressions within WellStar’s target talent audiences and led to over 280,000 job applications and 11,096 total hires.
About TPx Communications
Founded in 1998, TPx is a leading provider of UCaaS, Managed IT services and Managed Connectivity services, with approximately 30,000 customers and 53,000 customer locations across the U.S. TPx has best-in-class customer service embedded in its corporate DNA, offering guaranteed performance to all customers wherever there’s a broadband connection. TPx customers serve every business sector and include many government and not-for-profit enterprises. Throughout its history, the company has steadily executed strategically and delivered more than 16 years of uninterrupted growth over a period that has included two recessions. For more information, visit www.tpx.com or follow @TPxComm on Twitter.
About WellStar Health System
WellStar Health System, the largest health system in Georgia, is known nationally for its innovative care models, focused on improving quality and access to healthcare. WellStar consists of WellStar Medical Group, 250 medical office locations, outpatient centers, health parks, a pediatric center, nursing centers, hospice, homecare, as well as 11 hospitals: WellStar Atlanta Medical Center, WellStar Atlanta Medical Center South, WellStar Kennestone Regional Medical Center (anchored by WellStar Kennestone Hospital), WellStar West Georgia Medical Center, and WellStar Cobb, Douglas, North Fulton, Paulding, Spalding Regional, Sylvan Grove and Windy Hill hospitals. As a not-for-profit, WellStar continues to reinvest in the health of the communities it serves with new technologies and treatments. For more information, visit wellstar.org.
