Employer brand consulting

Employer branding consulting gives companies strategic guidance on how to showcase their culture, mission and values to maximize their talent engagement potential. Cielo’s Employer Branding & Talent Marketing consultants will help you captivate candidates and retain employees. We’re a results-driven and strategic employer brand consulting practice powered by data and technology.

Our employer brand consulting approach combines industry insights, comprehensive research, strategic execution and vast expertise to deliver tangible outcomes for your business. We work with senior client teams worldwide to develop employer brand, candidate attraction and communication strategies that are globally consistent, locally relevant and successful.

Employer branding is a company's reputation among its employees and the workforce. It also reflects how the company presents itself to prospective job seekers and current employees.

A strong employer brand is crucial for attracting and retaining top talent. With multiple data outputs, Cielo’s recruitment marketing team partners with your recruiters to build a picture of the recruitment landscape in each location. This picture isn’t just geographical. It also illustrates your options for niche or highly skilled positions. By understanding market intel, your team creates the most comprehensive recruitment marketing plans to build your employer brand, engage the best candidates, and meet them where they are.

See 7 practices to get your employer branding right.

Employer branding strategies are purposeful initiatives an organization takes to shape its reputation among employees and potential candidates, influencing how they perceive the company as an employer. These strategies aim to attract, engage and retain top talent.

Cielo prioritizes the candidate and client stakeholder experience with its employer brand consulting services. By focusing everything through the lens of experience, our clients get better outcomes inherently aligned with their business needs

To develop strong employer brands and achieve successful outcomes, Cielo’s employer brand consulting team recommends following these steps:

1. Conduct thorough research and analysis using the three lenses of research:
   • Internal research: Helps to understand the current employee experience and organizational culture. This tells us what’s true about working at your organization.
   • External research: Conduct digital audits and primary candidate market research to understand market trends, competitor practices and candidate preferences. This information tells us what’s attractive in the marketplace and how your organization is perceived as an employer today.
   • Leadership research: Cielo recognizes the importance of leadership buy-in and involvement in EVP development. We actively engage senior leaders and key stakeholders to ensure alignment with the organization's strategic goals and values.
2. Make data-based decisions on themes that appear, such as the unique selling propositions of working in your organization.
3. Vote on which themes are attractive, bold, credible, distinct and emotionally engaging to help formulate your employee value proposition (EVP) pillars – the strategic foundation.
4. Develop the visual identity and brand tagline that’ll summarize the spirit of your EVP in a simple but memorable way.
5. Create the official brand book that describes how to apply the new employer brand for all your talent attraction and talent management communications.

For many of our clients, we support the launch and ongoing management of the employer brand via our social media, career website and CRM-managed services. These services provide ongoing creative and consulting support to maintain a fresh and consistent employer brand across various touch points with internal and external talent.

Cielo's process, from initial workshops to the creative development of a memorable visual identity and tagline, makes sure your EVP resonates deeply with both current and potential employees. This thorough strategy significantly boosts your ability to attract and retain top talent, giving you a distinct competitive advantage in the marketplace.

A corporate brand targets consumers, investors and other stakeholders to represent the company's overall reputation and identity. An employer brand focuses on attracting and retaining employees by showcasing the company's culture, values and employee experience as a desirable workplace.

While the corporate brand communicates through a variety of channels like social media, newsletters, and television ads, employer brand messages appear more specific on career pages, job postings, and reviews, though social media also effectively reaches job seekers and top talent.

Working with Cielo’s employer brand consulting team will help you make sure your employer brand shines alongside your corporate brand.

Our implementation process combines strategic rigor with the entrepreneurial spirit that defines us:

1. Discovery and intelligence: Comprehensive research using our three-lens approach (internal, external, leadership) enhanced by AI-powered market analysis
2. Strategy development: Data-driven EVP creation with clear activation roadmap
3. Creative platform development: Distinctive visual and verbal identity with comprehensive guidelines
4. Channel activation: Omni-channel implementation across owned, earned, and paid media
5. Measurement and optimization: Continuous performance tracking and refinement

Our implementation process delivers both the strategic foundation and the tactical execution needed to transform your talent attraction capabilities. Because at Cielo, we don't just develop strategies — we make them happen.

We've moved beyond vanity metrics to establish clear connections between employer brand investments and business outcomes. Our measurement framework tracks:

• Talent acquisition impact: Application conversion rates, quality of hire, time-to-fill improvements
• Talent retention impact: Correlation between EVP alignment and retention rates
• Operational efficiency: Resource optimization through AI-powered content and campaign automation
• Market position: Share of voice, sentiment analysis, and competitive positioning
• Business outcomes: Direct correlation between employer brand strength and business performance

For employer brand leaders under pressure to justify investments, our approach provides the data-driven evidence needed to transform conversations from cost to value. When you partner with Cielo, we illuminate both talent and results.

AI is elevating employer branding from art to science — and at Cielo, we're leading this transformation. We're pioneering AI-powered solutions that deliver measurable ROI through intelligent content creation, predictive analytics, and automated campaign optimization.

For global employer brand leaders facing the pressure to prove value and do more with less, our AI capabilities illuminate possibilities that were previously hidden in the shadows. Imagine automatically generating on-brand content across channels, predicting candidate behavior before it happens, and tracking the direct impact of your brand investments on hiring outcomes.

This isn't just technology for technology's sake. It's about turning complex processes into meaningful progress, turning brand intuition into brand intelligence and brand stories to brand science. It's moving from vague impact to verifiable outcomes.

We're leading the integration of employer brand strategy with cutting-edge technologies — because originality is in our DNA:

• AI-powered content generation: Our proprietary tools create on-brand content at scale across all channels
• Predictive analytics: Anticipating talent market shifts before they happen
• Programmatic employer brand activation: Real-time optimization that never sleeps
• Immersive experiences: Bringing your employee experience to life in ways that words alone cannot
• Voice search optimization: Ensuring your brand is heard, not just seen

For forward-thinking leaders, our technology integration capabilities make sure your brand strategy remains ready for tomorrow while delivering today's results.

Data isn't just part of our process — it's the foundation. Our approach integrates:

• Competitive intelligence through proprietary market research methodologies
• Continuous reporting on analytics to anticipate talent market shifts
• Sentiment analysis across review sites, social media, and internal feedback
• Performance data from all employer brand channels and touchpoints
• Attribution modeling that connects brand investments to hiring outcomes
• Continuous A/B testing of messaging, creative, and channel strategies

For employer brand leaders needing to prove ROI, our data-driven approach provides both the insights to optimize strategy and the metrics to demonstrate value. Because when you can measure it, you can improve it. We're all about making you even better at what you do.

Today's EVP framework must be dynamic, not static. Our approach creates adaptive EVPs that:

• Respond to real-time market conditions and candidate expectations
• Segment messaging based on sophisticated persona development
• Balance universal truths with personalized messaging
• Integrate seamlessly with your corporate brand while maintaining distinct talent positioning
• Evolve continuously through AI-powered sentiment analysis and market intelligence

This means moving beyond the traditional "pillars" approach to creating living EVPs that breathe and evolve — just like the talent market itself. Because when the race for talent accelerates, Cielo sets the pace.

The shift to remote and hybrid work has fundamentally changed how candidates evaluate potential employers. Our specialized approach helps you:

• Redefine culture and belonging in virtual environments
• Develop differentiated messaging for remote, hybrid, and on-site roles
• Create digital-first candidate and employee experiences
• Leverage technology to maintain consistent employer brand experiences regardless of location
• Measure and optimize the effectiveness of virtual employer brand touchpoints

Our data shows that organizations with employer brands specifically optimized for remote/hybrid environments see dramatically higher application rates and better retention among distributed teams. Because great talent experiences shouldn't depend on geography.

Our localization framework enables you to achieve the perfect balance between global consistency and local relevance. This approach includes:

• Core EVP architecture that identifies universal vs. flexible elements
• Cultural intelligence mapping to adapt messaging appropriately
• AI-powered translation and cultural adaptation
• Local market validation through sophisticated research methodologies
• Centralized brand governance with distributed activation capabilities

For global employer brand leaders struggling with regional teams creating misaligned assets, our approach provides both the framework and tools to maintain consistency while empowering local teams. Because being global doesn't mean being generic — it means being authentically you, everywhere.