As the digital landscape evolves in response to COVID-19, it’s important for you to pivot employer brand communications to align with the fast-changing needs of your audience. From social media and advertising to career websites and email, how job seekers engage with content is shifting.
In this webinar, Cielo’s Andy Curlewis, Karen DeGennaro and Calli Ensor discuss what they’re seeing in the market and share some of the best examples for managing and advertising your employer brand across channels.
Three things you’ll take away from this webinar:
- Shifts in job-seeker behavior right now and strategies for employers to connect
- How to update your messaging to be useful, relevant and aligned with your hiring needs
- Examples from talent teams of how they’re adapting employer brand and career websites to reflect the changing market during COVID-19
Being timely, topical and using the most appropriate tone are keys to success in employer branding. Watch now or view the slides below to learn steps to strengthen and stabilize your employer brand during these challenging times.
Additionally, check out our companion article and infographic, "What Now? How Employer Branding Needs to Respond to COVID-19," for more information.
To download a PDF of the slides, click on the LinkedIn logo in the lower right-hand corner to access through SlideShare.
Visit our COVID-19 Talent Acquisition Resource Center to explore more timely resources and insights to understand how you can support and update your TA and HR approaches.