“Employer branding” is much more than a buzzword – it’s how we help connect people to an organization, whether it is through candidate experience or customer satisfaction. And in today’s crowded marketplace, a strong employer brand is critical to attract the right talent to your organization.

Download this video to hear Will Innes, Cielo’s Vice President of APAC, walk you through a modern approach to employer brand, drawing on material he presented at a recent event in Sydney. Three guest speakers – Corey Archard from WPP, Elle Green from LinkedIn, and Brie Mason from Telstra – share insights from their organizations on how to create demand for jobs, leverage reputation, and improve candidate experience.

After watching this video, you’ll have ideas on how to make your organization stand out as a talent destination.