In the Consumer Brands sector, approaches to business are entirely brand-centric. Organizations are dedicated to keeping their brand(s) proactive and compelling amidst competitive pressures, and every aspect of the business is customized to enhance brand advantage.

To succeed in these areas, Consumer Brands companies need their customer-facing talent to be aligned with the organization’s vision, mission and values, and passionate about the products as well as the company as a whole. In this industry, talent can be a true differentiator.

To authenticate this claim and quantify the impact of top talent in the Consumer Brands sector, Cielo conducted a global study of more than 750 HR, talent and recruitment executives. Our findings, presented in the Cielo Talent Activation Index, identified two groups of organizations, those achieving their top talent objectives (Leaders) and those still challenged in the talent management arena (Laggards).

The following infographic highlights what areas in particular are separating today’s Consumer Brands Leaders from the Laggards: 

Consumer Brands: The Showdown

The No. 1 conclusion from our global study: the measurable impact of superior talent strategies on business performance is truly extraordinary (found in Nos. 1-4 in the above infographic). Have you undertaken any strategies in particular to make sure your company is rising above the competition?