For the last few years, Shawbrook has grown and changed rapidly. With a reputation for disrupting the market, the Shawbrook team understood that they needed support to organise and create a talent acquisition strategy that would prepare them for the future and enable them to push forward with their growth plans. The intent was, and is, to both drive cost savings and also improve quality of hire – no mean feat, in an increasingly challenging specialist banking sector.
With this in mind, Cielo was selected in 2016 to provide a Total Talent Acquisition solution for Shawbrook Bank with a view to hiring for around 200 roles (permanent, fixed-term contract, contractor and temporary hires) a year across all of Shawbrook’s UK locations. Shawbrook also wanted to accelerate the development of their employer brand presence to support a hiring drive in line with the growth of the business.
Building a Partnership, Boosting a Brand
In the implementation phase of our partnership, Cielo successfully designed, built and executed a Total Talent Acquisition solution that delivered recruitment excellence right from the start. Treating talent as one ecosystem and having one consultative point of contact for hiring managers to access any type of resource – permanent, experienced, executive search, temp, contractor, early talent, fixed term – means that the talent acquisition process both for hiring managers and for candidates is consistently of top quality.
The Cielo WE BECOME YOU™ philosophy has enabled the dedicated Shawbrook talent acquisition team to understand the client’s business and talent acquisition strategy, their industry and their locations, and in partnership, deliver results that have real business impact. Cielo is now fully embedded into Shawbrook’s culture, and allowing our on-site team to internalise our expertise to find and hire top-quality talent.
Given Shawbrook’s growth strategy, employer brand presence is vital. To fully support this strategy, Cielo’s Brand & Communication team conducted an accelerated messaging workshop with a core group of employees. The 2.5-hour workshop covered every element of their EVP and delivered rich, unique insights that enabled us to create compelling copy for a careers microsite within just 48 hours. Partnering closely with Shawbrook’s creative marketing team, we achieved website signoff and ATS integration within three weeks.
Due to rapid expansion, Shawbrook was previously dependent on utilising agencies to source talent for over 80% of its vacancies. With Cielo on board, 80% direct recruitment was achieved in the first quarter alone, resulting in a substantial decrease in agency spend: In the first quarter of 2017, agency spending was 44% lower than same period a year before.
After six months of partnering with Cielo, Shawbrook’s average time to hire had been reduced to 22 days (against an industry average of 35 to 45 days).
Year two of the service was about continuing to deliver against the standards set by the new service in year one and driving continuous improvement through key initiatives, including:
- The creation of psychometric assessment, which was deployed to enhance the quality and culture fit of candidates
- The introduction and implementation of our “Bridge” service – so that Cielo could take complete responsibility for the candidate experience from offer accept to start, including contract generation, background screening and “Keeping In Touch” in preparation for their first day with Shawbrook
- Collaborating with Shawbrook’s HR team to support the creation of a new approach to job banding and overall career development
Due to the highly skilled Cielo team, the partnership approach shown by Shawbrook, and great foundations built in year one the positive results have continued and as of H2 2018 showed that extremely high satisfaction scores are still being achieved including 100% Candidate Satisfaction and a substantial increase in Referrals - by Q2 2018, referrals accounted for 27% of placements up from 14% in 2016.
Finally, the newly launched employer brand, voiced and authenticated by its employees and created by the Cielo global brand practice, is fresh and realistic outlining what is special about Shawbrook. Complemented by a bold, new Employer Value Proposition, Shawbrook's brand is more widely recognised in the market but more importantly, senior leaders now truly understand the part they can play throughout the recruitment process from engagement to onboarding.