NelsonHall: Talent Communities – A Competitive Advantage

Cielo was featured recently in an editorial authored by Gary Bragar of analyst firm, NelsonHall. The article, Talent Communities – A Competitive Advantage, discusses the importance of creating “talent communities” to develop a deep pipeline of candidates prior to requisitions opening within the organization.

As Bragar explains, with hiring the best talent being a top priority for most HR functions, “the optimal way to do this is to have candidates available in advance of the job requisition who are part of a talent pool that is already engaged and familiar with the hiring organization’s culture and values, and to make it easy to let the appropriate members of the talent pool and/or community know when relevant opportunities become available.”

Excerpts from the article:

Many RPO providers are assisting their clients by using talent communities to help them have a talent pipeline for any future hiring needs. NelsonHall research indicates that around 10% of new RPO offerings include talent communities.

The use by RPO providers of talent communities has been around for over three years. Early movers included:

Cielo’s talent community includes email campaigning with active and passive candidates. This messaging includes familiarizing candidates with potential hiring company announcements; e.g. “Did you happen to know we were named one of the best places to work four years in a row?” Email campaigning has resulted in a two-to-three times increase in passive candidate responses.

Expect to see over the next few years more widespread awareness by large and even mid-sized organizations of the importance of having talent communities. And this, of course, is another factor that will help drive the continued growth of RPO.

For access to the full article, visit: