The talent acquisition landscape has changed drastically since 2020, affecting how companies hire forever. Today, some companies are still struggling with the shift in expectations from potential candidates and employees.

What are the changes and how can companies adapt? In a recent People Matters article, Kumar Bhaya, Vice President – Client Solutions, APAC, and Doug Terry, Vice President – Client Services, APAC, share interesting highlights of the changes and upcoming trends in the talent acquisition sector.

From the article:

"Hybrid and remote work have become a necessity for most candidates in today’s workplace.

Gaps in employer and candidate expectations have also become glaringly apparent. We found that candidates in the APAC region prioritised three requirements before deciding to join a company: leadership, company culture and values, and having a sense of purpose. On the other hand, employers thought that salary, career progression and employer branding, or reputation, were the critical components in attracting talent."

On how companies can adapt, they emphasise that companies should listen to what potential candidates and employees want and review their HR policies based on that feedback while considering the needs of the business.

"This could take the form of talent market intelligence, localising an [employee value proposition] to the region or even country, integrating technology – whether it is through data or tools, into the hiring process to enhance the candidate experience. A host of other such talent acquisition services and talent attraction strategies would also need to centre around employer reputation and an organisation’s sense of purpose, not just as a narrative, but in action. 

Employers should consider adapting, listening, and striking a balance between what candidates and employees want, with their business needs. They should also collaborate with their HR teams to review their internal employee value propositions, work culture, welfare, and benefits package. Only then, would companies be able to move forward and navigate the changed talent acquisition landscape effectively."

Read the full article on the People Matters website.