Creating a more diverse workforce for Mayor of London

Challenges

Low diversity, low business performance

Embracing diversity isn’t just a moral imperative – it’s a strategic advantage. A diverse workforce brings fresh perspectives, innovative ideas, proven knowledge and “out of the box” thinking. The most entrepreneurial businesses seek individuals from varied backgrounds who can challenge the status quo and help create a more holistic view of the world. 

Cielo partnered with the government administration Mayor of London to educate, inform and support the organization’s journey to increase its diversity.

Solutions

Enhance performance through greater diversity

Cielo’s employer brand consulting team assisted the Mayor’s Office in articulating how it can support businesses to enhance performance through greater diversity. Together we led the proposition development and collaborated with senior stakeholders to develop the name and brand architecture. The team also oversaw the design stage, creating a logo and visual identity guidelines.

Results

Increased awareness and positive sentiment

By expressing the appeal of diverse workplaces, we helped attract a wider range of talent. We witnessed increased brand engagement and performance. This outcome underscores the importance of fostering diversity, equity and inclusion within organizations, driving innovation and success.