Cielo delivers top engineering talent for Dialog Semiconductor in North Asia

Challenges

Niche roles & expertise needed

Dialog Semiconductor (Dialog) operates in a highly niche industry segment requiring very specialized and sophisticated engineering, technology, and research & development talent in APAC. This is challenging when hiring in tight labor markets in North Asia such as Japan, China, Hong Kong, Taiwan, South Korea and South East Asia like Singapore, and Thailand. Dialog wanted to set up its manufacturing partnerships and technology design centers in APAC, which required a robust talent acquisition strategy to attract the best talent for hard-to fill-technical and engineering roles. As Dialog’s global talent acquisition partner since 2011, Cielo was up for the task.

Though Dialog has entities across APAC, its manufacturing process is outsourced to other partners in regions such as Taiwan and China. For Cielo, this meant deploying a talent acquisition team that knew the local markets and had the cultural agility to manage relationships with hiring managers and other stakeholders based in different parts of the world. The solution needed to flex and scale with the changing business conditions and hiring volumes and be aligned with global processes and best practices.

Solutions

Illuminating bold strategies

Working closely with Dialog, Cielo provided a robust global talent acquisition solution that included the creation of standard processes, adoption of new technology and development of governance frameworks, all accounting for regional nuances. A team of resourcing experts were deployed with rich semiconductor, engineering, and technology sector experience. Cielo’s shared delivery centers in Asia provide additional support required for spikes in recruitment demand, ensuring that Dialog can consistently meet its talent and business goals.

Dialog and Cielo worked in partnership to:

• Build a robust recruitment process and strategy in APAC to ensure continued best practice across the talent acquisition lifecycle
• Develop candidate attraction plans, with an emphasis on attracting passive talent pools in the industry and elevating Dialog's employer brand in North Asia
• Leverage Cielo’s TalentCloud technology to complement Dialog's applicant tracking system, fill and engage with talent pools, enable candidates to self-schedule interviews and create branded candidate attraction campaigns
• Help Dialog with global research and talent mapping, and choosing the best location for its global design center: Taiwan

Results

Inspiring outcomes

• Cielo managed hiring at all levels from graduate engineers to vice presidents and country managers in China, Korea, and Taiwan
• 100% of sales hiring through direct sourcing
• High proportion of hiring in Japan through direct sourcing  
• Established a strong talent mapping process and governance to continuously refresh and expand prospective talent in this niche industry
• Built strong business partner relationships with hiring managers by consulting on market trends, competitor analysis, and talent supply and demand
• Reduced agency use from over 80% to less than 5%
• Time to fill reduced by 20%-40% across locations and role types
• 98% of hires exceeded six-month productivity target