To get a new health insurance business line operational quickly with limited allocated internal resources, one of the world’s largest retailers turned to Cielo to hire for these difficult-to-fill positions. Their strong existing partnership and Cielo’s creative tech-enabled solutions led to a unique virtual event-based approach that delivered more than twice the number of qualified, interested, and available candidates required – enabling immediate success for the new business venture.

The company was presented with significant challenges as it aimed to build new insurance services from the ground up in concurrence with its overall expansion into healthcare. The team needed to fill 48 highly specific technical positions with an extremely tight deadline – just six weeks’ notice (inclusive of the two weeks necessary for background clearance and credentialing). In addition, hiring managers had limited availability to conduct the necessary interviews because they were busy with business-critical tasks. Not to mention in-person hiring events, often an effective source for quality candidates, were not possible due to the COVID-19 pandemic.

Virtually Seamless Sourcing
Understanding the necessity of a creative and efficient process to achieve the retailer’s hiring goals in the required timeline, Cielo presented an online hiring event strategy combined with mobile-first technology. In close alignment with the company’s internal talent acquisition team, Cielo sprang into action to build a market-specific sourcing and event strategy that would deliver the right candidates.

They quickly began sourcing and engaging over 2,000 candidates through targeted recruitment marketing on social media and email campaigns to identify ideal candidates ahead of the events. To ensure they were reaching all the available talent that would be ideal for the open positions, Cielo also executed over 5,000 outbound calls to qualified candidates within a designated geographic range. Additional sourcing channels included programmatic advertising, engagement with local employment agencies, and targeting competitors’ talent.

Together, these efforts provided the recruitment team with a substantial number of quality candidates, generating enough RSVPs for three successful virtual events within the space of one week. Using a leading virtual hiring event platform, the team was able to create a seamless and engaging interview experience that allowed hiring managers to successfully connect and engage with top talent. Ultimately, the events led to twice the number of ideal, licensed insurance agents required to launch the retailer’s new business line in the desired timeframe.

Twice the Results
Continuing its history of accomplishment as the retailer’s recruitment partner, Cielo delivered experienced talent for a brand-new business segment – further building on its successful partnership. While the team’s creative, tech-enabled approach was created to hire quality candidates amid the challenges brought on by the pandemic, this strategy is flexible and can be easily adapted to fulfill the company’s talent needs as they continue to evolve.

Other results include:

  • Delivering 62 qualified, interested, and available candidates – 29% more than asked, creating a much-needed talent pipeline
  • Sourcing 158 RSVP’d candidates in just six weeks (including two weeks for background clearance and credentialing) for difficult to fill licensed insurance agent positions
  • 1.5:1 screen to hiring manager interview ratio
  • 1.4:1 registration to attendance ratio