The Challenge
Imperial Tobacco is a subsidiary of Imperial Brands, an international FMCG company that manufactures, distributes and sells products in more than 150 countries.

Following analysis of the sales strategy and to stay ahead of their competition in the UK – one of their top 10 core markets – Imperial Tobacco UK (ITUK) needed to hire a 50-strong, nationwide sales team within a timeframe of just three months.

To do this, ITUK utilised its global knowledge of the FMCG industry while relying on its multi-regional RPO partner, Cielo, to complete the project on time while simultaneously delivering an excellent service to both candidates and ITUK’s hiring managers.

The Solution
Our dedicated Account Team worked with our Brand & Digital experts to create, plan and manage a targeted media campaign based on our analysis of the challenge facing ITUK.

Our broadcasting approach drove traffic across a number of channels, which generated over 3,000 applications. Role brochures were created in collaboration with ITUK before the project to sell the roles, which received very positive feedback and had the effect of quickly locking candidates in.

Overall, 50% of the new hires were sourced internally. As a result, 28 roles needed to be back-filled. In order to fill these additional roles, we proactively reached out to silver medallist candidates – a process that was completed within a timescale of two months. A flexible approach was taken, with vacancies created for candidates showing real potential in order not to miss out on talent.

The Results
Working in partnership with ITUK, Cielo were able to carry out, on a very short timescale, a fundamental, strategic Talent Acquisition project. All roles were filled on time, and within budget.

Cielo delivered a total of 78 hires (including 28 backfills) with an average Time to Hire of just 15 days, compared to a previous BAU average of 42 days. The role brochures created by ITUK and Cielo were uploaded to a careers site for viewing by potential candidates, and helped sell the positions and encouraged applications. 100% of offers made were verbally accepted.