CLIENT CHALLENGE
Penn Medicine is a progressive organization known for hiring the top nursing professionals in the nation. With the upcoming launch of several new units requiring specialized BSN nurses, Penn Medicine wanted to advance its nurse recruitment efforts. Its specific objectives: modernize the recruitment process, saturate the market with Penn's employer brand and enhance the nurse candidate experience.

CREATING THE SOLUTION
Penn Medicine engaged Cielo as its recruitment growth partner. Cielo worked with the nurse recruitment team to:
• Put a new talent acquisition process in place to increase efficiency, maximize strengths of the current technology, and enhance customer service
• Develop a talent relationship management process and extensive candidate database
• Implement metrics and weekly reporting
• Develop a comprehensive recruitment plan to source experienced nurses according to their role and specialty

PARTNERSHIP RESULTS
Under its WE BECOME YOU™ partnership approach, the Cielo team interacts directly with nurse managers to understand the culture and unique unit qualifications. The team interviews candidates, screening for unit requirements and ensuring a positive brand experience. The partnership allows hiring managers to focus their time and attention on only the best-qualified, interested and available candidates.