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Employer Brand Practice

Air Products Euro Brand Activation

Consultation and collaboration go so far: get your people involved in the rollout.

Extraordinary businesses need extraordinary people, but how do you attract the right talent, convince them to join you and inspire them to do great things in our challenging 21st Century world?

By employing a strategic and creative approach that is insight-led, data-driven, digitally-savvy and tech-enabled, we help clients ignite their employer brands – with powerful results.

Download this Case Study.

CHALLENGE

How do you localize a global employer brand, keep consistency but with local relevance?

SOLUTION

By developing a “freedom within a framework” approach, we took Air Products’ global EVP and configured it to the European audience with a segmented proposition for graduate and experienced hires. We supported the organization to “self-serve” by creating detailed guidelines and user guides for how to translate the propositions into meaningful communications across attraction marketing and internal engagement materials. This gave them a flexible and sustainable solution.

RESULTS

Increased consistency and differentiation of candidate experience. Increased quality of hire, reduced cost per hire.

SERVICES

Brand Consulting, Creative Development, Digital and Print Design.

Air Products Euro Brand Activation