Las Vegas – October 6, 2014 – Cielo (formerly Pinstripe & Ochre House), the world’s leading provider of global talent acquisition and management solutions, was recognized as the winner of the InfluenceHR Marketing Awards Best Launch of 2014 for the company’s 2014 rebrand. The InfluenceHR Marketing Awards, held during the InfluenceHR conference, reward creativity, innovation and impact.
As explained on the conference’s website, “Marketing makes a difference in HCM, and it’s time to celebrate the companies that lead the pack. The awards push everyone to be better, increase awareness of our industry’s work, acknowledge the different and the daring, and give marketers the ammo to request bigger budgets.”
The Best Launch award was given to recognize, “A brand, a product, a website, a service — whatever you launched this year, you got the attention of everyone in your segment. Your launch was clearly differentiated, with creative visuals and messaging. When HR buyers saw this launch, they hit pause until they learned more.”
The winning rebranding effort to Cielo in May of 2014 reflects the successful integration of U.S.-based Pinstripe, Inc. and UK-based Ochre House, which joined forces in July 2013, leveraging the combined company's global scale and entrepreneurial agility to deliver transformational talent solutions to its clients worldwide.
Through deep internal input and an exhaustive external market analysis, including extensive research among customers, analysts, industry influencers and prospects, the Cielo marketing and executive teams identified an opportunity to create a brand that reflects its unique position in the market. Spanish for ‘sky,’ Cielo represents ascendance and unlimited opportunity. Additionally, the firm rebranded Carmichael Fisher in the Middle East to Moorland Gray and absorbed TAAHEED under the Cielo brand.
Cielo is the world’s leading provider of global talent acquisition and management solutions. In May 2014, the company rebranded to reflect the successful integration of U.S.-based Pinstripe, Inc. and UK-based Ochre House, which combined to become the largest independent provider of strategic recruitment process outsourcing (RPO), search solutions and talent consulting services worldwide. Cielo leverages its global scale, customized, innovative solutions and entrepreneurial agility to help clients achieve sustained people advantage and outstanding business outcomes. Through world-class, technology-enabled solutions, Cielo serves clients primarily in the financial and business services, consumer brands, technology and media, engineering, life sciences and healthcare industries. Cielo’s global presence includes nearly 1,000 employees, serving 100 clients across 59 countries in 27 languages. This footprint includes Moorland Gray, the largest and most successful executive search firm in the Middle East and North Africa. Cielo knows talent is rising – and with it, an organization's opportunity to rise above. For more information, visit cielotalent.com.