HR Professionals Risk Losing the War for Talent Unless They Collaborate with PR and Marketing

HR teams are at risk of losing the talent attraction war unless they work more closely with PR and marketing teams to create an engaging Employee Value Proposition (EVP), according to global RPO and talent management firm, Cielo.

At a time when the competition for global talent is increasing, results from the recent Cielo Talent Activation Index have revealed that just 13% of poor performing organisations rated the quality of the company EVP as very effective in attracting talent. This is compared to 86% of leading businesses.

This suggests that HR teams need to create a compelling and engaging EVP through more effective communication strategies or risk losing the war for talent. According to Cielo, this can be achieved through collaborating with PR and marketing experts, as Sue Brooks, Cielo's Chief Innovation Officer explains:

"HR professionals are great at the people management element expected of the function, but communication in this digital world is perhaps out of the comfort zone of many such individuals. However, given that a company's PR or marketing team will have the expert skills to create compelling communication strategies that truly engage with the target audience, HR must collaborate more with these teams."

Sue continued, "HR professionals have a lot on their shoulders at the moment – particularly given the growing competition for staff and the ever-changing needs of talent. But it can't be overlooked that these experts don't need to manage all people-related issues on their own. Utilising the likes of communication experts will only aid the success of a corporate EVP."

About Cielo 
Cielo is the world’s leading provider of global talent acquisition and management solutions. In May 2014, the company rebranded to reflect the successful integration of U.S.-based Pinstripe, Inc. and UK-based Ochre House, which combined to become the largest independent provider of strategic recruitment process outsourcing (RPO)search solutions and talent consulting services worldwide. Cielo leverages its global scale, customized, innovative solutions and entrepreneurial agility to help clients achieve sustained people advantage and outstanding business outcomes.  Through world-class, technology-enabled solutions, Cielo serves clients primarily in the financial and business servicesconsumer brandstechnology and mediaengineeringlife sciences and healthcare industries. Cielo’s global presence includes nearly 1,000 employees, serving 100 clients across 59 countries in 27 languages. This footprint includes Moorland Gray, the largest and most successful executive search firm in the Middle East and North Africa. Cielo knows talent is rising – and with it, an organization's opportunity to rise above. For more information, visit