Cielo Partnership with Phoebe Putney Health System Named Finalist for North America Best Use of Social Media Award

CHICAGO – May 12, 2016Cielo (formerly Pinstripe), the world’s leading strategic Recruitment Process Outsourcing (RPO) partner, was recognized as a finalist for the HRO Today Services and Technology Association's North America Best Use of Social Media for Recruiting award with client Phoebe Putney Health System (Phoebe).

Phoebe is located in a rural area of Southwest Georgia. Recognizing the need to promote its unique culture and talented workforce to a wider audience, Phoebe partnered with Cielo to develop a more effective social media presence.

Phoebe Assistant Vice President of Human Resources Tracy St. Amant said, “We knew we needed a major social presence across multiple channels to find the right talent, but we did not have the resources to do this on our own. Partnering more closely with our marketing department and expanding our RPO partnership with Cielo to include social media services helped us exceed our goals in terms of improving our employer brand and increasing the size of our engaged candidate pool.”

Cielo’s efforts on Facebook, Twitter, LinkedIn, Instagram and Pinterest opened the door to a younger audience on channels where they are active and engaged. They changed the conversation to focus on quality healthcare delivered by dedicated and compassionate employees. As a result, employee engagement significantly increased and connections were made with a previously unreachable pool of passive and niche talent.

In 2015 alone, Phoebe’s follower count on Facebook increased by 59%, on Twitter by 31% and on Pinterest by 64%. The Phoebe Family Facebook page for employee recognition and candidate attraction received nearly 930,000 impressions distributed across more than 437,000 users. Most importantly, applications for open positions increased by 26.2%.

For more information about Cielo’s RPO or employer branding solutions, visit

About Phoebe Putney Health System
Phoebe is a not-for-profit integrated healthcare delivery system comprised of more than 4,500 physicians, employees and volunteers caring for patients in 35 counties. Serving more than 500,000 residents in Southwest Georgia for more than a century, Phoebe has been recognized as a leader in delivering exceptional care. Visit to learn more.

About Cielo
Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. Under its WE BECOME YOU™ philosophy, Cielo’s dedicated recruitment teams primarily serve clients in the financial and business services, consumer brands, technology and media, engineering, life sciences and healthcare industries. Cielo’s global presence includes 1,400 employees, serving 130 clients across 69 countries in 32 languages. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual top three leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by NelsonHall. Cielo knows talent is rising – and with it, an organization's opportunity to rise above. For more information, visit