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Employer Brand Practice

Barts NHS Trust

Optimizing every talent touchpoint will boost your employer attraction and accelerate the hiring process.

Candidate experience is a deciding factor in whether or not you make a successful hire. It does not matter how great your EVP sounds if it is not reflected in the various touchpoints along the candidate journey.

By working with clients to map and evaluate these critical touchpoints and ensure they deliver a great experience, we are able to ensure that all the hard effort that goes into attracting and wooing candidates results in a high percentage of conversions. This is especially crucial to volume hires.

Download this Case Study.


How do you accelerate volume-hiring of clinical staff in a tight UK labor market?


By researching the UK and European market and auditing the key talent competitors, we were able to create a highly targeted recruitment marketing campaign, spearheaded by a new EVP and supported by a redevelopment of the careers pages online, plus advertising and collateral. The EVP was applied to critical touchpoints of the candidate journey to improve conversion.


Increased conversion from web site. Improved time-to-fill. Increased brand awareness. Reduced cost of hire.


Brand Consulting, Creative Development, Digital and Campaign Design.

Barts NHS Trust