A Genuine Partnership
Listening to You
Success starts with a deep understanding of the issues, challenges and opportunities your organization is facing. We are here to listen, to help you clarify your thinking, to act as a sounding board and provide a supportive perspective on how you can reach your goals.
Our work falls broadly into three categories: Define, Build & Manage.
Pairing data and in-depth analysis to understand the talent your organization needs, where they are and the best approaches for reaching them.
- Qualitative insight and quantitative talent intelligence – surveys, focus groups or interviews with target talent or with current employees to inform your strategy
- Digital audits – reviewing your online candidate experience: what can a candidate find about you in a 10-minute search and how does it stack up against competitors?
- Employee Value Proposition (EVP) development – using our EVP framework, defining what the "Deal" is to prospective talent and current employees
- Attraction, engagement and communications strategy – building your attraction strategy, from media and channel selection, to campaign design
Developing measurable attraction strategies to target the best talent for your organization.
- Creative services for talent communications – from concept creation, design and copywriting, to creating original photo and video content, animation, social media content and more
- Talent pooling and community development – building communities into your sourcing strategy, and devising content and strategy to nurture them
- Emerging talent programs – specialist focus on emerging talent programs and campaigns
- Diversity and inclusion outreach programs
- Design, build and management of mobile-optimized career sites and portals – to drive engagement and conversion
Activate and communicate your employer brand and nurture your key talent.
Once the core thinking and assets are in place, we help clients to activate the EVP across all areas of the candidate journey and ensure that the promise is delivered by the reality; this is really the crux of representing your EVP. For some clients we work on a project basis and for others we operate retained services:
- Managed social media service – content development and planning plus day-to-day management of your social profiles to enhance your social media presence
- Managed recruitment marketing campaigns - to create a spike in volume, address a niche talent segment, a new territory or hard-to-fill roles
- Employer brand KPI dashboard monitoring – integrated with RPO metrics, where we provide those services
Learn more about what we do, who we are, view a portfolio of our recent work or contact us to chat about your needs