HRreview: Sue Brooks – What Apple Can Teach the Technology Sector About Diversity

Sue Brooks, Cielo Executive Vice President, was published this week on HRreview, a global news and informational resource for HR and talent acquisition professionals. The article, What Apple Can Teach the Technology Sector About Diversity, highlights Apple’s re-dedication to building a diverse workforce and, more specifically, the business and morale need for diversity and inclusion—followed by three “key business reasons” for diversity.

As Sue explains, “diversity is not simply a ‘nice-to-have’ but a business imperative, and the fact that this is now being noticed by major players at the very top of the corporate tree is a major step. For any meaningful change to come about, it needs to be recognized that there is a direct link between having a diverse workforce and business success.”

Excerpts from the article:

Technology giant Apple is known for being the cutting edge of creativity, in terms of both the products it makes and the way the brand is marketed. However, one slight imperfection was exposed, or rather self-confessed, this month when the company released its diversity report. It revealed that 70% of Apple’s global workforce is male and 55% of U.S. employees are white.

What’s interesting about Apple’s revelations is that not only were they made public out of choice, but also, and perhaps more importantly, they made the business case for diversity, rather than just the moral case. CEO, Tim Cook’s message was that “diversity is critical to our success as we believe deeply that inclusion inspires innovation.”

Within the talent management arena, it is perhaps more vital than ever that professionals have a complete understanding of the three key business reasons why it is vital to be diverse:

1. Firstly, it is clear that in order to get the best people, talent must be sourced from the widest possible pool. If a company limits its search to one demographic – based on gender, ethnicity, nationality or any other – then it is unlikely to find that the best individuals all fall within this one group.

2. In the business world – and specifically in the technology world – innovation is more vital than ever. In order to stay ahead of competitors, organizations need a constant flow of fresh ideas.

3. Finally, we live in a diverse consumer culture in which it is vital to understand the motivations of a wide ranging customer base. The only way of truly doing this is by having a workforce that reflects it.

For access to the full article and analysis of these three “keys,” visit: