Cielo Director of Brand, Digital and Communications, Andy Curlewis, was featured this week in an article from HRO Today. The editorial, Socially Accepted, underscores that, although social media recruiting is far from new in 2014, “it is time to put strategy around your organization’s efforts.”
Excerpts from the article:
From the word “hashtag” being added to the Merriam-Webster Dictionary, to Facebook handles being featured on bus stop advertisements, social media is part of our everyday lives. Social media’s presence is not being overlooked in the hiring world either. According to Jobvite’s 2014 Social Recruiting Survey, 93% of recruiters use or plan to use social media to support their recruiting efforts [in the months ahead].
Candidates are becoming more active and searching further, beyond just the basic social networks … Employers should do some research to determine which platforms are right for the circumstance.
Once [targeted candidates and the most relevant social media] networks are determined, zero in on content development and be active in postings. “Don’t spread your resources thinly across many channels. Be meaningfully engaged where you will realize the greatest return,” advises Andy Curlewis, Cielo Director of Brand, Digital and Communications … “In three years, I hope the industry will finally have stopped talking about ‘social media recruiting’ and recognize it is simply proper recruiting. Just like we stopped calling it ‘internet recruiting,’ it will be so woven into the fabric of what we do, it won’t need a name.”