HR Executive: Technologize the Process / Humanize the Experience

Pinstripe CEO, Sue Marks, shares her thoughts on the future of the Human Capital and Recruitment Process Outsourcing (RPO) industries in the May edition of HR Executive magazine. She speaks to the influence that the digital boom has had on people and HR, and how HR departments can capitalize on the changes to attract the best candidates.

Excerpts from the article:

Individuals want all of their transactions in life to reflect the ease and consistency of best-in-class online interactions. An immense opportunity exists for HR leaders to leverage what they do best -- high-touch human relations -- with what the market has made accessible -- high-tech interactions.

Consumers, e.g. candidates, employees and hiring managers, want an experience as fluid and "frictionless" with their employer as a well-designed user interface. Within five years, I predict that those organizations that are able to do this at an elite level (or partner with a recruitment provider that can) will have an unbeatable weapon in the war for talent and a true competitive advantage.

Here's how:

  • It's now a "worldwide web of people." …
  • Serve, not search. …
  • On the go. …
  • No more funnels. …

It may seem unconventional to think about and label candidates and hiring managers as consumers, but the implications of not treating them as such are clear. Think about ROI -- about your "Return On Ignoring" when your competitors beat you to the market because they beat you in the market for talent.

 

To read the complete article, visit:
http://www.hreonline.com/HRE/view/story.jhtml?id=533347369&ss=technologize+the+process