Founder and Principal at Bersin by Deloitte, Josh Bersin, recently contributed an article to Forbes.com exploring the corporate recruiting market and how it rapidly continues to grow in prominence. The article, The 9 Hottest Trends in Corporate Recruiting, spotlights Pinstripe as an expert in building a modern talent brand and helping organizations attract “just the right people.”
Excerpt from the article:
“The days of an ‘employment brand’ are over. Now it’s your ‘brand.’ As we see it, your real employment brand is walking out the door every evening, talking with their friends, posting information on Facebook, and possibly complaining about your company on Glassdoor or somewhere else.
Today’s high-powered recruiters work directly with the SVP of Marketing to create a research-based, authentic employment brand and promote it on the front page of the company website (not only in the ‘careers section’). A large percentage of the people who visit your company online are looking for jobs – so you want to grab them quickly.
A modern talent brand is highly specific, authentic, and narrow – so you attract just the right people. (We call this creating a ‘tunnel’ of candidates, not a ‘funnel’ of candidates.) There’s no reason to attract job candidates who don’t love what you do and how you do it – so be honest and real – you’ll get better candidates and save money on screening.
Companies like TMP, Futurestep, Pinstripe, Seven Step RPO and Kenexa (IBM) are experts and many others are experts at helping you build and communicate a compelling talent brand.”
For access to the complete article, please visit: