When I talk about my first recruitment marketing “stack,” I’m being literal. It was a stack of binders with ad sizes and contracts from local newspapers with the pricing for different-sized ads. I know, I know, it makes me sound positively ancient, but in reality, the drastic changes in ad technology have been as rapid as they have been complete.
From those binders, we went to a portfolio of pay-per-post job boards. And even that sounds incredibly simple when compared to today’s world, where recruitment marketing is hot on the heels of consumer marketing, requiring a specialized group of tools and techniques to make the most of finding and converting top candidates.
To make sure your offerings remain modern and relevant, here are the essential elements you should have in your ad tech stack:
We have great upcoming content on what makes a great career site, but the ad tech to track results behind the scenes is one of the most critical elements of recruitment marketing.
The world is becoming more automated, and advertising is no exception. Making sure you have a good handle on Programmatic Advertising is the key to sophisticated recruitment marketing in the modern era.
One of the keys to converting candidates through the marketing funnel is having a great employer brand.
The tools I’ve mentioned are far more than just shiny new objects that solve problems you don’t have. They reflect the ever-growing sophistication of advertising tools available, and recruiting departments – like yours – need to follow suit so they can build their stack to measure and market effectively in a new media world.